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 RICH MEDIA Definition
We define RICH MEDIA |
RICH MEDIA - A type of Internet advertisement that allows for more interaction than a simple click. It may incorporate a useable dropdown menu, radio buttons, or even Flash or Shockwave animation and sound. Some plain graphic ad banners appear to be rich media, but when clicked on they do not interact with the user, merely forwarding the user to a different website using a standard image and link tag. |
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